We Consume wants to talk about consumerism using the latter’s languages. We eat and devour with our teeth and the idea of consumerism itself comes from this part of our body. Over time, they have passed from being the means to survive to become the object of economic and social status through the use of teeth’s jewelry. This becomes the perfect metaphor for the passage that man has made from need to excess. As a teleshopping, the video sells three types of grillz, one for each form of consumption that now characterizes our life: money, faith and love. The transmission, however, is designed specifically to have a more critical tone and that little invokes the consumer to buy the product.

Personal project realized in 2022, completed for the contest “Neologia” held during the Graphic Days of Turin, with Professor Marco Pochetti help.

-> Vimeo